The Water Institute performs marketing tasks at the highest level. Our approach is based on 4 main points:
Tasks detailing
- Clarification of the goals and objectives of a Customer. Detailed interview + basic data collection.
- Identification of potential problems and competitive advantages based on interview results. Discussion with the customer of tasks proposals and their potential solution.
- Statement and specification of tasks. Formation of a clear structure of tasks, work schedule and expected results.
The result of this work is a list of potential problems and competitive advantages to pay attention. A clear structure of tasks and their solutions will also be formed.
Scientific marketing
- To promote the revealed competitive advantage, the minimum necessary set of scientific research will be offered. This will allow to confirm the competitive advantage.
- Conducting research and analyzing its results.
- Preparation of materials based on a review of scientific articles (scientific articles are selected in accordance with the mineral composition or special water treatment).
- Writing texts for the identified competitive advantage (suitable for distribution on social networks and websites), based on scientific experiments and found scientific literature.
- Formation of a common promotion strategy.
The result of this work are a clear and scientifically sound idea of competitive advantage, a set of texts adapted for promotion, as well as a promotion strategy.
Marketing strategy
- Assistance in market assessment (regional market, Moscow)
- Choosing the most suitable tool for water marketing in accordance with the financial capabilities of the customer.
- “Packing” of solutions for implementing a marketing strategy
As a result of this work the customer will be able to compare their resources and costs for various marketing tools and then to choose the right tool on the base of expert assessment. The customer will receive a “packed” solution that can be implemented independently or with the assistance of the Water Institute.
Consulting
- Solving of technological problems that arose in production.
- Selection and assessment of equipment.
- Recommendations for the development of production.
- Formation of a road map.
- Professional assessment of the Customer’s site, social networks with the ability to alter / create a new site, as well as rebranding.
The result of this work is solving current problems and issues, preventing future problems.
